WORK SMARTER, NOT JUST HARDER
Build brand awareness and online content, win new business, fill empty seats, and get to know your new customers all at the same time.
By starting small, micro-events do not have the overhead costs or pressure to pack the house of large events and do not require the buyouts, special venues, sponsors, and/or cross promotions that can often distract from your business and add a lot of coordination work.
Using off-peak times and existing resources means you can create a great offer using costs that were already spent anyway. Plus you get all the benefits of online and word of mouth exposure of an event.
And micro-events that miss the mark still let you test and learn about the market at a fraction of the cost of placing an ad.
Successful events go viral, get featured in the media, and shared like a large event for the cost of hosting a small dinner party and attract a more likely customer because the event was focused on your business, not a lot of bells and whistles.