Toronto Common posts on multiple channels to cast a wide Toronto net.
We post our events in a easy to share format with links to our site on facebook, twitter, instagram, tumblr because we know that a popular event can go viral quickly and the less people need to search from information, the more likely they'll purchase a ticket.
We interact regularly with the Toronto audience on instagram to ensure wider reach while always focusing on real followers, and real interest, not paid followers or those looking for contests or free promotions.
Our audience helps us find the right target customer by sharing the event with people they know will like that event.
Our first Ramen tasting sold out 4 events in a day when we had less than 300 followers because a few people saw it, shared it with their friends and the word spread quickly.
By writing effective copy with transparency and clarity in mind, people quickly bought tickets without questions or hesitation.
We post on Eventbrite, we've found the Eventbrite event listing has been a great source of traffic. People go on to Eventbrite looking for things to do, and we make sure that our event details are clear and enticing whether you're familiar with the business or reading about it for the first time.
We post our events on BlogTO events listing. Like Eventbrite, we've found BlogTO events listing is where many people in the city go to look for things to do in Toronto. And by using the same copy from Eventbrite, to our website, to BlogTO, we minimize confusion and make it easier for people to sign up.
Our website is search optimized and designed to be a destination for people looking to try new things. By offering a wide variety of events, all with a easy to sign up model, we've created a destination for people looking to try something new. The more events we have on the site, the more people will visit it and increase visibility for all events.