Why do events repeat and what if I only want to do one event?

Events repeat because the amount of work promoting one event is the about the same amount of work as promoting 6, if not more because there's no word of mouth from attendees.

Once all the copy is written and the photos are taken, it makes more sense to keep events small to minimize risk while using multiple events to grow word of mouth marketing.

One-off events are billed the same posting fee however, the second strategy session can be used at a later date for a second event down the road in the same year.