Toronto Common's first goal is to attract repeat business, people who are interested in your business regardless of how many people are there.
Large events attract people who like large events, which means they may come out to an event but may not come back to your business. And with so many large events happening in the city all the time, they can easily hop from event to event.
Large events are also higher risk and more costly. Researching what else is happening in the city, paying for ad placements, and giving away promotional tickets become necessary in promoting any large event.
Small events allow us to focus on your business and attracting people that want to your business without promises of large crowds.
They are also easier to fill, easier to manage without extra staff or special orders and easier to offer great value without a large loss.