Who is your target audience?

Toronto Common looks for two things in our following, people in Toronto, and people who like to try new things.

Part of designing an event site for a multicultural city is knowing that you never know who might be interested in what.

Having a wide variety of events means someone may come on the site because of a Whiskey search and end up buying a ticket for Frozen Yogurt so we try to avoid making any demographic or interest targets but we have many strategies aimed at targeting people looking to try new things and individual strategies for targeting people that might be interested in attending each specific event.